'''Notoriety''' is Increasing your Effective Level. Which means If you are Hitlisted by one guy it will Make you Notoriety as 110%. This means your Effective Level will be 110% of your current Level.
ie. If your Current Level is 106, your effective Level with 110% Notoriety becomes - 116.6 or say 117.
And a player at Level 141 with his attack range of 20% can attack down to - 112.8 or say 112. There for your Effective level going up with the Notoriety is, in turn, letting the Higher Levels to attack you.
So if you are Hitlisted by more than one person, say 3 then your Notoriety becomes - 130%. This makes your effective level 130% of 106, which is - 138. Which will even let a Level 170 attack you as his 20% covers up to 136.